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The quote “Quality over Quantity” seems to be the motto of OTT (Over-the-Top) viewership and holds true for all Top Indian OTT Platforms
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Staggering numbers that illustrate a spectacular increase in OTT viewership Year-on-Year supports this theory
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OTT’s have probably revolutionized viewing pattern with the quality of movies and series it broadcasts covering varied genres
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Netflix became a household name in India after it broadcasted the web series, “Sacred Games”, the reason behind Netflix’s popularity
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Netflix had reportedly spent around Rs. 3-4 crore on marketing “Sacred Games” web series in India
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Top Indian OTT Platforms are reported to have collectively earned almost Rs.5500 crores to develop quality content
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India is still among the top 10 global OTT markets with a predicted Year-on-Year growth of 35% going forward