Digital marketing adapts to changing customer needs and market conditions. However, the steady stream of brand-new marketing fads to make your job even more difficult. Top institutions of marketing like, Facebook and Google algorithms change several times a year, which can render your SEO tactics obsolete if adaptation to the changes are not adhered to.
Best 5 Digital Marketing Tactics
- Smart Speakers: Modern Digital Marketing Trend
The advent of smart speakers is one of the significant developments in the Digital Marketing ecospace in recent years. According to sources, around 56 million smart speakers were sold to consumers in 2018, and smart speaker makers are expected to sell about 94 million devices in 2019 – increasing the installed base to 207.9 million by year-end.
- Voice Search
Another prominent development in the Digital Marketing world today is the adoption of voice search technology. Voice search is changing the way search marketing professionals optimize websites to rank for targeted keywords and queries. It is estimated that in 2020, 50% of all searches will be voice searches, opening up new marketing avenues for digital marketers.
- Chatbots
An AI-powered chatbot is capable of delivering a personalized experience to clients and customers. Bank of America’s chatbot is capable of handling any customer query, with predictive analytics, can anticipate customers’ needs and guide them through complex banking procedures.
- Augmented Reality
The next and most promising Digital Marketing trend is Augmented reality (AR) has seen raging popularity over the past few years and is predicted to outpace technologies like Virtual Reality in 2020. It has made its presence in digital marketing too and is one of the hottest trends in the field. Large companies like IKEA are currently using Augmented Reality.
- Podcasting
Today’s conscious consumer base can derive significant benefits from a company’s ability to share its story via podcast, accessed from any internet-connected device. As with any content-creation site, it’s up to the owner to choose the viewers. The podcast’s length will depend on the discussion and the audience’s participation. As a result, you should expect to lead with the subjects that pique their attention.
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